十点一刻22:15品牌视觉升级 | MOMENTEN Branding Identity Visual Design
十点一刻22:15是无糖气泡酒品牌，这个不早不晚刚好可以畅饮一杯的时刻，这个名字本身已经拥有非常强烈的记忆点和想象空间，如何把每个人都拥有的时间中的一刻转化成拥有特定联系的品牌，需要在时刻的背后注入更具有差异化和个性化的视觉表达。
在设计过程中发现竖着的22:15中，：和1共同构成了一个奇怪的表情，非常有趣，于是我们围绕这个表情开发了一系列的泡泡怪。泡泡怪的外形则是根据口味的刺激程度绘制，柔和的口感会更圆润，刺激的口感会更尖锐，有趣的同时也能帮助客户选择自己想要的口味口感。
MOMENTEN is a sugar-free sparkling wine brand.MOMENTEN means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
During the design process, we found an odd emoji composed of“：” and “1” by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters’ shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
客户/Client:
十点一刻22:15 MOMENTEN
品牌设计/Branding Identity Design:
東西制造局 E2W Studio
品牌形象 / 产品包装 / 动态设计
十点一刻·开 | MOMENTEN·KAI
“十点一刻·开”是十点一刻的高度线，开是一种喝开的醉酒程度同时也是一种聚会中的情绪状态，用9度的气泡酒让人们达到喝开的状态是这个产品的特色。我们尝试通过平面的方式去表达人们喝开之后视线模糊，物体错位的奇妙状态，试图带领大家进入一种喝开的视觉感受中
MOMENTEN-KAI is a diffusion line about strong-taste sugar-free sparkling wine. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy. We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into KAI visual feelings.
